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But I see considerable additional opportunity for their company to handle all sorts of parties that aren’t so formal.
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The Hirschfelds say they are not trying to compete with Evite. It has sent out 4 million pieces since April of last year and is growing by 50 percent a month, she said. This is where the company’s initial efforts are concentrated.Īlexa Hirschfeld said that in two rounds of financing, the company has raised about $2.5 million and presently has a work force of 20. IF Paperless Post succeeds in persuading hosts of wedding parties and other formal events that its e-mail invitations are the equal of printed ones, its future seems bright indeed. And, to my eyes, the digital version looks every bit as impressive as a custom invitation printed on paper. “An ad interposes itself in what should be a purely interpersonal communication,” he said.Įven if you add every conceivable extra to your stack of online invitations, the cost of each remains tiny, measured in nickels, while the unit price of printed counterparts is often measured in dollars. But if used in invitations, advertising gets in the way. James Hirschfeld, who with his sister Alexa founded Paperless Post, said he had no objection to advertising-supported services - he himself uses Gmail quite happily. Paperless Post does not accept advertising. Having lived so long in an Evite world, I was surprised to see that an online invitation could be a genuine pleasure to behold. Its creators have brought online the design expertise of the paper stationery industry, and the results are visually stunning. One name that isn’t on it is Paperless Post, which opened last year. Abrams said he had not updated his list of Evite alternatives in a while. (Evite says that it is preparing a major overhaul of its Web site.) “It wouldn’t surprise me were a Yahoo or AOL to buy an Evite alternative,” Mr. For example, both Evite and Anyvite give users the option of receiving invitations via text message, but Anyvite also lets users respond the most convenient way - via text message - without having to go to the Web site. Invitations from Paperless Post emphasize the look of paper stationery.Īnyvite, which has a clean, uncluttered look and is very easy to use, has developed new features that can’t be found at Evite.